During the summer, many of us avail ourselves of giant blockbuster books, bodice-rippers
and techno-thrillers, tomes about the size of a brick with the sustenance of cotton
candy. But on a sunny day at the seaside: so what? Still, this year Id like
to recommend that you wile away the hours with a book that is giant both physically
and in scope: the 858-page Wheels for the World: Henry Ford, His Company, and
a Century of Progress by Douglas Brinkley (Viking; $24.95). This is the centennial
of the Ford Motor Company; the anniversary date is June 16. To be a part of this
industry is to have it permeate lots of aspects of our lives, especially for those
of us in southeastern Michigan. But the consequences of Henry Fords actions
and ideas, his inventions and his investments, literally did, as Brinkleys
title suggests, put the world on wheels. No, it was not about inventing the car.
Ford didnt do that. He didnt invent the first American
car, either. Nor did he invent mass production. What he did invent was a vision
for several aspects of what we know as automobiles and, more importantly, for
the automobile industry, what it does and how it does it. He imbued the industry
with the sort of passion thats required to truly excel in this arena. Arguably,
Ford took steady aim on a vehicle and on the processes required to make it (the
Model T), then pursued it with a manner that today is described as continuous
improvement. Nobody knows the exact moment Henry Ford locked his sights
onto the goal of manufacturing a car propelled by internal combustion, but the
joshing at the Night Owl Lunch Wagonwhich Ford frequented while working
as an engineer for Detroit Edisonrecords the fact that by the beginning
of 1894 he had hitched his own wagon, and reputation, to the star potential of
the gasoline-powered automobile, Brinkley writes. Note that that was nine
years before the 1903 date that is being celebrated, and that Ford had been working
toward that goal even earlier than 1894. His idol and later friend Thomas Edison
quipped, Genius is 99% perspiration and 1% inspiration; Henry worked
it. And success was even longer in coming than might be realized: Fords
first car company, the Detroit Automotive Company, was formed in August 1899.
By November 1900, it was out of business. Brinkley explains, In the end,
the Detroit Automobile Company failed not so much because Ford took too long to
produce a vehicle up to his standards, but because the vehicle he actually produced
wasnt very impressive by anyones standards. He could have probably
given up and gone back to his job at Detroit Edison. But no, he persevered.
It came as a surprise to me to discover that Ford was something of a Tom Sawyer
in the section about whitewashing the picket fence. That is, Ford had a knack
for bringing people to his projects to help him get them done. Yet Ford was
a hands-on person. He didnt create a company that fundamentally revolutionized
the world by financial prestidigitation or by taking advantage of natural resources
(e.g., coal or oil). He made things. Or, actually, he had a tendency to make
a lot of one thing: the Model T (1908-27) didnt have such a long run because
no one in the company had no other ideas: Henry liked to improve things. A lot.
He succeeded beyond anyones dreams. While he can certainly be considered
a model in some aspects, the picture that Brinkley limns is not one that is
wholly flatteringnot by a long shot. Brinkleys book deals with the
entire company, but more than half of it is devoted to Henry (who died in 1947).
Which is as it should be.